Meta Ads · Life Insurance

Scale your budget.
Scale your income.

Life insurance agents who increase their Meta ad spend don't just earn more — they build a compounding revenue engine. Adjust the inputs below to see the math.

Est. Annual Commission
$25.3K
Net Profit / Year
$13.3K
Policies / Month
2.2

Your Campaign Parameters

$
$100Your Meta spend / month$50k
$
$5Industry avg: $30–$80$200
%
5%Typical: 20–40%80%
%
5%Typical: 25–40%80%
$
$200Per policy / year$10k
%
40%Typical: 60–110%150%
Leads / Month
22.2
Appointments: 6.7
Policies / Month
2.2
Overall close rate: 9.9%
Monthly Commission
$2.1K
Net after ad spend: $1.1K
Cost Per Acquisition
$455
LTV per policy: $1.3K

Revenue vs. Ad Spend Scenarios

Annual revenue and net profit at each budget level

$500$1K$2K$3K$5K$10K$0$65.0K$130.0K$195.0K$260.0K
  • Annual Revenue
  • Net Profit

3-Year Revenue Projection

First-year commissions + compounding renewal income

Year 1Year 2Year 3$0$6.5K$13.0K$19.5K$26.0K
  • First-Year Commission
  • Renewal Commission

Year-by-Year Breakdown

Renewals compound over time — your book of business becomes a passive income asset

YearAd SpendLeadsPolicies1st-Yr CommissionRenewalsTotal CommissionNet ProfitROI
Year 1$12.0K26626.4$25.3K$0$25.3K$13.3K+111%
Year 2$12.0K26626.4$25.3K$950$26.3K$14.3K+119%
Year 3$12.0K26626.4$25.3K$1.9K$27.2K$15.2K+127%
Cumulative revenue after 3 years:$78.9K
The Volume Argument

Double your budget.
Double your income.

Unlike hiring more agents or working longer hours, scaling your Meta ad budget is a linear lever. The unit economics stay the same — you just run the machine faster. More leads → more appointments → more policies → more commission.

2× Budget
$50.7K
4.4 policies/mo
5× Budget
$126.7K
11.0 policies/mo
10× Budget
$253.4K
22.0 policies/mo

Budget Scaling — The Volume Argument

Increasing your ad spend is a linear lever. The unit economics stay the same — you just run the machine faster.

Budget / MoLeads / MoPolicies / MoAnnual RevenueNet ProfitROI
$500
Half Budget
11.11.1
$12.7K
$6.7K+111%
$1.0K
Current
22.22.2
$25.3K
$13.3K+111%
$2.0K
2× Budget
44.44.4
$50.7K
$26.7K+111%
$3.0K
3× Budget
66.76.6
$76.0K
$40.0K+111%
$5.0K
5× Budget
111.111.0
$126.7K
$66.7K+111%
$10.0K
10× Budget
222.222.0
$253.4K
$133.4K+111%

Key insight: ROI stays consistent as you scale — more budget means proportionally more revenue. The machine works at any volume.

Revenue Per Lead
$95

Every lead you generate is worth this in expected commission. If your CPL is below this number, you're running a profitable machine.

Lifetime Value / Policy
$1.3K

First-year commission plus 10 years of renewals. Each policy you close keeps paying you every year — without additional ad spend.

Cost Per Acquisition
$455

Total ad spend to acquire one paying client. Compare this to your LTV — the gap between these two numbers is your profit engine.